120507TA – Don Wenner Interview

 

May 7, 2012 Top Agent Interview with

Don Wenner

Running Time: 1:20

***Update:  Don sold 507 homes worth $87 million in 2012.***

Background:

Don Wenner with DLP Realty in Bethlehem, Pennsylvania .  Don specializes in radio advertising, 1st time buyers, expired listings, short-sales, and past client referrals.

In the last year, he closed 394 transactions with a total sales volume of 81 million and grossed 2.7 million. His average sales price was 206 thousand of which 39% were buyers and 61% were sellers.  He operates a team with 31 members:  12 buyer agents, 6 listing agents, 2 inside sales agents, 2 transaction coordinators, 2 marketing coordinators, 2 marketing launch coordinators, 1 client care manager, 1 listing manager, 1 office manager, 1 runner, and 1 team leader.

Don Wenner is the team leader of DLP Realty.  He has been an agent for 6 years.  He works the Lehigh Valley Market between New York City and Philadelphia.

Don entered real estate at 21 and closed 67 transactions in his first year.  Today he and his team are setting up to 120 listing appointments per month, listing 70 to 90 homes per month, and have 430 active listings.  All traditional sales and all in a declining market.  While his market has been falling 10% per year, Don’s business has been growing 25% per year.

Don invests heavily in radio advertising, 13 thousand per month.  That investment is producing 15 closings per month at an average commission of 6400 dollars.  Radio sends him all over his area.  He sells a wide range of homes worth 17 thousand to 1.8 million.   You’ll hear two of his current radio ads.

Don is true entrepreneur.  He runs multiple businesses including:  a real estate brokerage, a real estate technology company, a short sale negotiation company, and a restaurant.  Not bad for a young man who just turned 27 years old.

2011 Stats:

  • 394 closings
  • 81 million sales volume
  • 2.7 million gross commission income
  • 206 thousand average price
  • 39% buyers and 61% sellers
  • 31 member team:
    • 12 buyer agents
    • 6 listing agents
    • 2 inside sales agents
    • 2 transaction coordinators
    • 2 marketing coordinators
    • 2 marketing launch coordinators
    • 1 client care manager
    • 1 listing manager
    • 1 office manager
    • 1 runner
    • 1 team leader

Niche:

  • Radio ads
  • Short sales
  • Internet leads
  • Expireds
  • 1st time buyers
  • Past client referrals

Click here to listen to the interview with:     Don Wenner