130907TA – Brian Maecker SUCCESS CALL


September 7, 2013 SUCCESS CALL with

Brian Maecker

Running Time: 1:29

Background:

Brian Maecker is with Re/Max Advantage Realty in Colorado Springs, Colorado.  Last year he closed 185 transactions with a total sales volume of 41 million.  His average sales price was 223 thousand of which 71% were buyers and 29% were sellers.  He operates a team with 6 members:  2 buyer agents, 1 closing coordinator, 1 listing coordinator, 1 errand runner, and 1 team leader.

Brian Maecker is the team leader of the Brian Maecker Team.  He has been an agent for 27 years.

In this call, Brian talks about:

  • Generating 90% of his business from past clients and sphere of influence
  • How he turns 10% of his database in closings year after year
  • Making 30 to 50 calls per day
  • Scripts for calling 1, 3, 6, and 12 months after closing
  • Script for agents to reestablish relationships with neglected past clients
  • How to eliminate evening and weekend appointments
  • Direct mail and call schedule to his database
  • How to structure an ideal day and an ideal week
  • TV commercial that brought in 28 closings last year
  • Team dynamics, profit margins, and more

2012 Stats:

  • 185 closings
  • 41 million sales volume
  • 6 member team:
    • 2 buyer specialists
    • 1 closing coordinator
    • 1 listing coordinator
    • 1 errand runner
    • 1 team leader

Niche:

  • repeat & referrals
  • past clients
  • sphere of influence
  • TV ad

Click here to listen to the interview with:    Brian Maecker