May 7, 2016 SUCCESS CALL
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Download FULL Running Time: 1:29
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Download PART 2 of 2 Running Time: 0:29
Website:
Bonus:
To access The Loken Group DropBox folder with their Operations Manual, click the link below (limited time):
Background:
Lance Loken is with Keller Williams Realty in Houston, Texas. Last year he and his team closed 992 transactions with a total sales volume of 218 million. His average sales price was 219 thousand of which 46% were buyers and 54% were sellers. He has a 37 member team: 7 buyer agents, 3 listing agents, 8 inside sales agents, 9 support, 2 builder relations, 1 recruiter, 6 outside support, and 1 team leader.
Lance Loken is the team leader of The Loken Group. He has been an agent for 5 years. He and his team have sold 2,278 homes in their short 5 year career.
In this call, Lance talks about:
- Applying lessons from high-level corporate America to his real estate team
- His quick start and selling 49 home his first year
- How he personally sold 200 homes in 2014
- Closing 992 homes last year with only 10 production agents in the field who averaged 99 closings each
- How his listing agents are averaging 15-20 listings per month
- Setting big, huge, audacious goals and a plan to achieve them
- Planning 10 years into the future
- Why focusing on team culture is the key to individual success
- Planning for success with a mission, vision, and values statement
- Empowering your people to make decisions and drive the organization forward
- 5 key people and succession stacking in each of 5 departments
- Focusing on and mastering only one new lead generation source each year
- How to generate business from past clients, sphere of influence, expired listings, home builders, radio & TV ads, and agent referrals
- Team dynamics, compensation, profit margins and more
2015 Stats:
- 992 closings
- 218 million sales volume
- 37 member team:
- 7 buyer agents
- 3 listing agents
- 8 inside sales agents
- 9 support
- 2 builder relations
- 1 recruiter
- 6 outside support
- 1 team leader
Niche:
- expired listings
- agent referrals
- radio & TV ads
- home builders
- repeat & referrals
- past clients
- sphere of influence