March 7, 2018 SUCCESS CALL
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Background:
Tim Houk is with Keller Williams in Baton Rouge, Louisiana. Last year he closed 155 transactions with a total sales volume of 35 million and earned 875 thousand in GCI. His average sales price was 228 thousand of which 51% were buyers and 49% were sellers.
Tim has a 9 member team: 3 buyer agents, 2 listing agents, 1 transaction coordinator, 1 listing manager, 1 executive assistant, and 1 team leader.
Tim is team leader of The Houk Group. He has been an agent for 11 years.
In this call, Tim talks about:
- Waiting tables at night so he could work real estate full time during the day for his first 6 months
- Earning six figures his first full year in real estate
- His rude awakening during the Great Recession and the realization that he needed better systems
- Ramping up to 155 units last year, staying in production, and selling 60 homes personally
- What to do when a natural disaster hits your community and destroys 100 thousand homes
- How to list For Sale By Owners including approach, scripts, setting appointments, selective follow up, role play, time cycles, data resources, and success rates
- How he gets 60% of his business by repeat & referrals from past clients and sphere of influence including his annual marketing plan
- Why you should hold a Pie Day Giveaway event in March instead of November
- His 50 Core Advocate Group and why you need one
- Team dynamics, compensation, profit margins, and more
2016 Stats:
- 155 closings
- 35 million sales volume
- 9 member team:
- 3 buyer agents
- 2 listing agents
- 1 transaction coordinator
- 1 marketing manager
- 1 executive assistant
- 1 team leader
Niche:
- for sale by owners
- repeat & referrals
- past clients
- sphere of influence