SC179: Sally Forster Jones. 156 closings worth 370 million in one year.


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Download FULL Running Time: 47 minutes

Website:

SallyForsterJones.com

Background:

Sally Forster Jones is with Compass in Beverly Hills, California. Last year she closed 156 transactions with a total sales volume of 370 million. Her average sales price was 2.4 million of which 40% were buyers and 60% were sellers.

Sally has a 24 member team: 14 team agents, 1 showing assistant, 1 senior director of operations, 1 director of sales, 1 listing director, 1 director of marketing, 1 marketing coordinator, 1 design and sales associate, 1 listing coordinator, 1 transaction coordinator, and 1 team leader.

Sally is the team leader of the SFJ Group. She has been an agent for 40 years and has sold over 5 billion in her career.

In this call, Sally talks about:

  • Majoring in psychology and starting life as a kindergarten teacher
    Building a nest egg by flipping houses
  • Getting a real estate license and selling average priced homes
  • How she transitioned her practice into selling luxury and super luxury homes
  • Working with billionaire clients
  • Listing, marketing, and selling a 85 million dollar super mansion
  • The differences and similarities between entry level and super luxury home buyers and sellers
  • The steps to take to transition into the luxury market
  • Why she always phone prospects for one hour every day
  • Team dynamics and more

2017 Stats:

  • 156 closings
  • 370 million sales volume
  • 24 member team:
    • 14 team agents
    • 1 showing assistant
    • 1 senior director of operations
    • 1 director of sales
    • 1 listing director
    • 1 director of marketing
    • 1 marketing coordinator
    • 1 design and sales associate
    • 1 listing coordinator
    • 1 transaction coordinator
    • 1 team leader

Niche:

  • luxury homes
  • repeat & referrals
  • past clients
  • sphere of influence