SC198: Scott Rodgers. Surviving The Zillow Changes And Buyer Agents Leaving.


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Download FULL Audio Running Time: 48 minutes

Website:

RodgersRealEstateGroup.com

Background:

Scott Rodgers is with Re/Max in Peoria, Illinois. Last year he closed 162 transactions with a total sales volume of 26 million and earned 830 thousand in GCI. His average sales price was 161 thousand of which 60% were buyers and 40% were sellers.

Scott is a team leader with 7 members. He has been an agent for 18 years. Scott has sold 2,600 homes and earned 10.7 million in GCI in his career.

In this call, Scott talks about:

  • Teaching elementary school, high school, and being a baseball coach before real estate
  • Selling 47 homes his first year
  • Current struggles with the lastest changes Zillow has made with their leads (and what he is doing about it)
  • Bouncing back after losing two veteran buyer agents in the same year
  • His annual marketing plan to generate repeate and referrals from past clients and his sphere of influence
  • Hosting a 800 person swimming pool party
  • Compensation, profit margins, and more

2018 Stats:

  • 162 closings
  • 26 million sales volume
  • 7 member team:
    • 3 buyer agents
    • 1 listing agent
    • 1 listing coordinator
    • 1 closing coordinator
    • 1 part time courier / photographer

Niche:

  • Zillow leads
  • repeat & referrals
  • past clients
  • sphere of influence