Daily Archives: April 23, 2019

Solo Agent Strategy: Lead Generation

Lead Generation Strategy for Solo Agents.

Today we will talk about strategy.

When you are a solo agent

… you have to make every minute count.

Solo agents have POWER in their ability to adjust quickly to new market realities

… and capitalize on opportunities.

Think about a small row boat.  It can change direction in a matter of minutes (solo).

A big luxury cruise liner can change direction too, but it might take 10-20 times as long to make that same direction change (team).

Nimble works FOR solo agents

… when they focus on ONE niche

… you can master it faster

… and adjust to market fluctuation

… to serve that market.

However, for an unfocused agent

… this becomes a liability. 

If you keep turning the boat looking at all the different options

… you never move forward

… you just spin in circles.

For example, have you ever thought: 

– I want to work my sphere. 
– No wait.  FSBOs look cool.
– Wow!  Check out these Facebook leads.
– I didn’t know I can buy leads from Zillow.
– Open houses look fun.
– Maybe I should geographic farm.
– Spin.  Spin.  Spin.

It is okay to survey to market now and then.

But if you want to be a successful solo agent

… you need to focus one ONE niche

… and master it.

This is the HARDEST thing to do

… and the MOST profitable.

Once you COMMIT to ONE lead gen method

… you can IGNORE all the others

… dig deep into the unique challenges of this group

… talk to the prospects at a deeper level

… gain a stronger appreciation for their goals

… empathize with them

… talk their language

… and soon

… you become an EXPERT

… a master of this method

… and can provide solutions

… tailor made for this group.

You become the agent

… everyone in the group

… wants to work with.

You are able to

… build a WALL and a MOAT around your people

… as the competition wallows in indecision.

So the #1 strategy for solo agent lead generation is:

Pick ONE lead generation method … and master it.

Ignore all others … and you will be rewarded with abnormal profits.

Tomorrow, I will dig deeper into the strategy that super solo agents apply to lead generation.

Lesson two, done.

Keep moving forward.

-Mike Cerrone
Master Mind Agent LLC

P.S.  Want to receive these insightful and inspirational real estate agent success ideas in your email box every day?

CLICK HERE to join the daily email list.

Hope this helps.