Lead Generation Strategy for Solo Agents.
Today we will talk about strategy.
When you are a solo agent
… you have to make every minute count.
Solo agents have POWER in their ability to adjust quickly to new market realities
… and capitalize on opportunities.
Think about a small row boat. It can change direction in a matter of minutes (solo).
A big luxury cruise liner can change direction too, but it might take 10-20 times as long to make that same direction change (team).
Nimble works FOR solo agents
… when they focus on ONE niche
… you can master it faster
… and adjust to market fluctuation
… to serve that market.
However, for an unfocused agent
… this becomes a liability.
If you keep turning the boat looking at all the different options
… you never move forward
… you just spin in circles.
For example, have you ever thought:
– I want to work my sphere.
– No wait. FSBOs look cool.
– Wow! Check out these Facebook leads.
– I didn’t know I can buy leads from Zillow.
– Open houses look fun.
– Maybe I should geographic farm.
– Spin. Spin. Spin.
It is okay to survey to market now and then.
But if you want to be a successful solo agent
… you need to focus one ONE niche
… and master it.
This is the HARDEST thing to do
… and the MOST profitable.
Once you COMMIT to ONE lead gen method
… you can IGNORE all the others
… dig deep into the unique challenges of this group
… talk to the prospects at a deeper level
… gain a stronger appreciation for their goals
… empathize with them
… talk their language
… and soon
… you become an EXPERT
… a master of this method
… and can provide solutions
… tailor made for this group.
You become the agent
… everyone in the group
… wants to work with.
You are able to
… build a WALL and a MOAT around your people
… as the competition wallows in indecision.
So the #1 strategy for solo agent lead generation is:
Pick ONE lead generation method … and master it.
Ignore all others … and you will be rewarded with abnormal profits.
Tomorrow, I will dig deeper into the strategy that super solo agents apply to lead generation.
Lesson two, done.
Keep moving forward.
Master Mind Agent LLC
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Hope this helps.