July 2011 Rising Agent Interview with
Angie VanEman
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Background:
Angie VanEman is with American Way Realty in Mankato, Minnesota. She focuses on first time home buyers and referrals. Last year, she closed 42 transactions with a total sales volume of 8.5 million. Her average sales price was 206 thousand, of which 83% were buyers and 17% were sellers. She operates as an individual agent – a sole practitioner
Angie VanEman has had her license for 7 years. She acquired it in college so she could help part-time in the family real estate business. The family brokerage eventually achieved a 28% market share and made her mom “Mankato Famous.”
After college, Angie moved to Manhattan to pursue her dream of working in advertising. But the entry-level pay was too low so she took a job as a leasing agent. In 2009 Angie moved back to her hometown of Mankato. In her first full year in a new market, she single-handedly closed 42 transactions by focusing on first time home buyers and referrals from past clients and her sphere of influence.
Angie knows how to create raving fans and referrals. Her philosophy is simple: Treat people the way you want to be treated. Angie believes in the personal touch. She has a 30 minute call back guarantee. She sends out anniversary, holiday, and birthday cards. She is about to throw her first client appreciate party. Angie wants her marketing to be 90% fun and 10% business. She believes people do business with people they like.
2010 Stats:
- 42 closings
- 8.5 million sales volume
- 206 thousand average price
- 83% buyers and 17% sellers
- sole-practitioner
Niche:
- 1st time buyer
- Referral