January 21, 2015 SUCCESS CALL with
Denny Grimes
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Background:
Denny Grimes is with Denny Grimes & Company in Ft Myer, Florida. Last year he closed 120 transactions with a total sales volume of 30 million. His average sales price was 245 thousand of which 50% were buyers and 50% were sellers. He has a 4 member team: 1 buyer agent, 1 listing agent, 1 client care manager, and 1 team leader.
Denny Grimes is the team leader of Denny Grimes & Company. He’s been an agent for 32 years and sold over 500 million dollars worth of homes in his career.
In this call, Denny talks about:
- His roller-coaster ride career
- Just missing the million dollar club his first year
- Selling 70 homes per year by himself…before he hired his first buyer agent
- Building a 26 member team that sold 450 homes worth 150 million and netted over 1 million in profit
- Shrinking to 2 people after the median price fell 75% during the Great Recession
- Rebuilding his new team and the lessons learned
- Characteristics of ideal team members
- How he generates 85% of his business by repeat & referral
- His marketing plan for past clients & sphere of influence
- The magic birthday card that gets referrals and updates your database
- Script to ask for referrals
- Branding yourself as the expert
- The radical pricing philosophy that maximizes the sales price of your listings
- Team dynamics, profit margins and more
2014 Stats:
- 120 closings
- 30 million sales volume
- 4 member team:
- 1 buyer agent
- 1 listing agent
- 1 client care manager
- 1 team leader
Niche:
- repeat & referrals
- past clients
- sphere of influence