Daily Archives: August 6, 2012

When farming a condo complex, what do I do about the rental units?

You should double up the marketing.

On the rental units (non-owner occupied), sent TWO pieces of mail each time: one to the landlord and one to the tenant.

To experience the biggest results, you want to mail THREE different pieces each mail-out:

1. To the owner occupant, send traditional “Sell with me” or “Sell & buy Up with me”.

2. To the tenant, send an “Owning is Cheaper than Renting” piece.

3. To the landlord, send a “Sell with me”, “Manage with me”, or “Ready for more rentals?” piece.

Custom design each piece to each market segment and you will dominate your niche.

Good luck!


I want to farm a new condo complex with a pre-designed newsletter 10 times per year. Thoughts?

My biggest concern is this: you are not contacting the home owners with enough frequency. To establish your name and build market share, you need to contact (mail) your farm at least twice per month. After you built your market share to the level you want it, you can pull back to once per month.

I like the idea of targeting the NEW condo complex. Lots of turn over happens in the first 18-24 months in new construction.

Not crazy about the newsletter. It needs to be either branded with a lot more YOU or unbranded with nothing but condo info and offers. You can really customize it to the condo complex. “The ____ Condo Report.”

I recommend you create your own newsletter, flyer, postcard, etc. You can test different offers and different approaches.

If you are aggressive, I recommend you mail two pieces a month and take over the complex. Mail 1 branded piece per month and 1 unbranded (stealth) piece per month.

As a general rule, condos are great for farming because they usually have a higher turn-over rate than houses.

Good luck with the farm!