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Rick Edler
Click HERE to listen to Rick Edler |
In this call, Rick talks about:
- Joining the business his mother Kitty started
- Working in a million dollar luxury market on the coast of California
- Selling a 12 million dollar luxury home, wearing high-end suits in the heat, and driving his clients around in his Tesla S-Model
- Why your appearance matters
- The steps to increasing your average sales price
- How to change your mind set and feel comfortable working with wealthy clients
- Growing a team and his Jerry McGuire moment
- Shrinking a team right before the Great Recession
- Rebuilding a team focused on personal production
- The power of goal setting and the easy way to review daily
- Why you should focus on increasing your average commission dollars
- Team dynamics, compensation, profit margins and more