Kathy Schmidt SUCCESS CALL
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Kathy Schmidt – The Schmidt Report
Background:
Kathy Schmidt is with Schmidt Realty Group in Edmonton Alberta Canada. Last year she closed 162 transactions with a total sales volume of 68 million. Her average sales price was 424 thousand of which 51% were buyers and 49% were sellers. She has a 23 member team: 17 Realtors (11 are new interns), 1 general manager, 1 finance assistant, 1 marketing assistant, 1 office assistant, and 2 team owners.
Kathy Schmidt is the team leader of the Schmidt Realty Group. She has been an agent for 23 years.
In this call, Kathy talks about:
- Selling 27 homes her first year
- Staying positive through transition and change
- Her morning ritual that starts her off on the right foot
- Looking for 3 pieces of evidence that you are on the right track
- Her planning process using SMART goals
- How she generated 76% of her closings by repeat and referrals from past clients and sphere of influence
- The newsletter she mails to her sphere
- The electronic Schmidt Report she emails to her past clients
- Her annual Pie Day event
- Referral Rewards Program
- Focused networking and why it works
- New recruit 8-week boot camp
- Team dynamics, compensation, profit margins and more
2015 Stats:
- 162 closings
- 68 million sales volume
- 23 member team:
- 17 Realtors (11 are new interns)
- 1 general manager
- 1 finance assistant
- 1 marketing assistant
- 1 office assistant
- 2 owners/team leaders
Niche:
- repeat & referrals
- past clients
- sphere of influence
(originally published on 05/21/16)