Amanda Howard
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In this call, Amanda talks about:
- Selling 43 homes her first year with 2 small children in tow
- Starting in a new market where she did not know anyone
- Building a team so she can take 10 vacations per year.
- Drawing 950 new leads into her database each month
- Generating 43% of her business from her websites with no PPC
- Maximizing free SEO to pull traffic to her websites
- Her non-salesy follow up scripts that build positive relationships
- The expired listing campaign that accounted for 9% of her sales
- TV and radio ads that bring in 25% of her business
- Customer care reps (inside sales agents) that nurture and convert over-flow leads
- Starting a property management department to incubate future listings
- Her buyer agent who will earn 160 thousand dollars this year
- How she retains her best people year after year
- Plus team dynamics, compensation, profit margins, and more