February 2011 Top Agent Interview with

McDaniel Callahan

Download FULL     Running Time: 1:59

Download PART 1 of 2     Running Time:  1:00

Download PART 2 of 2     Running Time:  0:59

To download, right click the “Download” link above and “save as” to your computer.

Bonus Material:

To download the following, click on the link and “save as” to your computer.

• McDaniel Callahan – Door Knocking 101
• McDaniel Callahan – Door Knoching Script and Goals
• McDaniel Callahan – Best Time to Hit the Doors
• McDaniel Callahan – Intro Scripts and Reasons to Call Someone
• McDaniel Callahan – Sales Statistics
• McDaniel Callahan – FORD System

To see and hear Greg McDaniel’s Door Knocking Videos on YouTube, click the links below.  You will be take to Greg’s YouTube pages.

• Greg’s Door Knocking Video – Introduction to door knocking
• Greg’s Door Knocking Video – So I am at the door, now what
• Greg’s Door Knocking Video – What do I need when going door knocking
• Greg’s Door Knocking Video – When to go door knocking and what to expect

Background:

The McDaniel-Callahan Real Estate TEAM with J. Rockcliff Realtors in Danville, California.  The team leaders are:  Terry McDaniel (father), Greg McDaniel (son), and Chris Callahan (friend).  They work the San Francisco East Bay area.  In 2005 they posted their best year when they closed 54 transactions with a total sales volume of 77 million.  Their average sales price was 1.4 million, of which 35% were buyers and 65% were sellers.  They operate a team with 7 members:  1 office manager/agent, 1 door knocker, 2 buyer specialists, and 3 team leaders.

This is a tight-knit, multi-generational family operation.  Terry McDaniel is the father who has been in the business for 38 years.  Over ten years ago, he was joined by son Greg McDaniel and business partner Chris Callahan.  The three are principals in the McDaniel Callahan Real Estate TEAM.  They work the high-priced market in the San Francisco East Bay area.

Terry built his business by door-knocking and creating lasting relationships with the people he met.  Door-knocking has always been easy for Terry.  He believes he is on a mission to “keep good people away from bad brokers.”  Terry knows his clients will be protected in his care.  Terry taught Greg and Chris how to door-knock and prospect.  Now they are just as comfortable knocking on the door of a 400 thousand dollar home as the door of a 3 million dollar home.  Surprisingly, the more expensive homes may be easier.  Over the years, they have knocked on thousands of doors themselves, and hired teams of door knockers to do the same.

The McDaniel Callahan Team was taken off guard by the severity of the current recession.  But they have regained their balance, restructured their operation, and are forging ahead through determination, persistence, and belief in themselves.  Listen carefully to how they are using predictive analytics to find people who are most likely to move next.

2005 Stats:

• 54 closings
• 77 million sales volume
• 1.4 million average price
• 35% buyers and 65% sellers
• 7 member team:
  • 1 office manager/agent
  • 1 door knocker
  • 2 buyer specialists
  • 3 team leaders

Niche:

• Door Knocking
• Referral