November 21, 2013 SUCCESS CALL with
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Amanda Howard is with Amanda Howard Real Estate in Huntsville, Alabama. Last year she closed 304 transactions with a total sales volume of 59 million. Her average sales price was 194 thousand of which 67% were buyers and 33% were sellers. Plus Amanda manages 150 rental properties generating 112 thousand per month in rents. She operates a team with 30 members: 10 buyer agents, 4 listing partners, 3 new construction agents, 3 inside sales agents, 2 listing coordinators, 2 closing coordinators, 3 property managers, 1 executive assistant, and 2 team leaders.
Amanda Howard is the team leader of Amanda Howard Real Estate. She has been an agent for 9 years. Amanda sold over 1,500 homes in her career.
In this call, Amanda talks about:
- Selling 43 homes her first year with 2 small children in tow
- Starting in a new market where she did not know anyone
- Building a team so she can take 10 vacations per year.
- Drawing 950 new leads into her database each month
- Generating 43% of her business from her websites with no PPC
- Maximizing free SEO to pull traffic to her websites
- Her non-salesy follow up scripts that build positive relationships
- The expired listing campaign that accounted for 9% of her sales
- TV and radio ads that bring in 25% of her business
- Customer care reps (inside sales agents) that nurture and convert over-flow leads
- Starting a property management department to incubate future listings
- Her buyer agent who will earn 160 thousand dollars this year
- How she retains her best people year after year
- Plus team dynamics, compensation, profit margins, and more
- 304 closings
- 59 million sales volume
- 30 member team:
- 10 buyer agents
- 4 listing partners
- 3 new construction agents
- 3 inside sales agents
- 2 listing coordinators
- 2 closing coordinators
- 3 property managers
- 1 executive assistant
- 2 team leaders
- internet leads
- expired listings
- TV & radio ads
- repeat & referrals
- past clients
- sphere of influence