March 21, 2014 SUCCESS CALL with
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Jennifer King is with RE/MAX in Wyomissing, Pennsylvania. Last year she closed 100 transactions with a total sales volume of 19 million. Her average sales price was 191 thousand of which 43% were buyers and 57% were sellers. Last year, she had a 5 team member and Jennifer closed 78 homes by herself. This year she plans to sell 200 homes, is expanding, and operates a team with 9 members: 2 sales partners, 3 buyer agents, 3 administrative virtual assistants (listing coordinator, transaction coordinator, and web development), and 1 team leader.
Jennifer King is the team leader of The Jennifer King Team. She has been an agent for 14 years.
In this call, Jennifer talks about:
- Her slow start in real estate and how an investment in coaching turned it around
- How she gets 84% of her business from her small database of 248 past clients and sphere of influence resulting in 1 closing per every 3 people in her database
- Her database marketing plan
- Detailed discussion of her inexpensive mini-golf and ice cream event
- How she publicly acknowledges referrals…creating even more referrals
- Her annual celebration breakfast for last year’s past clients
- How she achieves a super high 71% net profit margin
- What she is doing to get referrals from out-of-area agents
- How she uses social media to contact her sphere of influence
- List of free technology tools she uses to keep it all on track
- Virtual assistants – how she finds, hires, trains, and manages them
- Plus team dynamics, compensation, profit margins, and more
- 100 closings
- 19 million sales volume
- 9 member team:
- 2 sales partners
- 3 buyer agents
- 3 administrative virtual assistants (listing coordinator, transaction coordinator, and web development)
- 1 team leader
- repeat & referrals
- past clients
- sphere of influence
- virtual assistants