Les Walden
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In this call, Les talks about:
- Relationship lead generation that creates 2/3rds of his business
- How he makes friends and money at the same time
- The revelation that made his business more successful and more enjoyable
- His super profitable business model with a 72% net profit margin
- Database segmentation into 3 groups: Target 25, Hit List, and Connectors
- His marketing schedules for each database group
- Scripts and dialogs for sphere of influence calls
- Details about his two annual client appreciation events:
- Floatapalooza
- Santa Claus Party
- Team structure and compensation including profit sharing
- Transparency, open book management, and more.