SC002: Leo Pareja. REO And Multi-Transactional Sellers. Being Able To Regroup, Refocus And Persevere Even After Humbling Defeats. Why Systems, Mindset, And Repetition Will Get You Where You Want To Go.

Leo Pareja

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Leo Pareja works with Keller Williams Realty in Reston, Virginia. He has been an agent for 9 years. He’s licensed in three states: Virginia, Maryland, and the District of Columbia. He works the Tri-States area including: Baltimore, D.C. and Hampton Roads. Last year, he closed 603 transactions with a total sales volume of 118 million. His average sales price was 195 thousand, of which 20% were buyers and 80% were sellers. He operates a team with 17 members: 1 pre-marketing, 1 valuation & repair, 1 contracts, 2 closers, 1 utility/HOA, 1 accounting/reimbursement, 2 runners, 3 field agents, 4 buyer agents, and 1 team leader.

Leo Pareja is the team leader of the Leo Pareja Team. He specializes in selling REO and multi-transactional sellers. Last year Leo was ranked the #1 Agent Worldwide for Keller Williams Realty by number of transactions…an amazing feat for someone who has yet to see his 30th birthday.

Leo attributes his success to his mindset and determination. He has been able to regroup, refocus and persevere even after humbling defeats. Leo states that he’s not “special” and that systems, mindset, and repetition will set you where you want to go. Think big. Dream big.

Leo is an expert in REO sales. The majority of his closings last year were REO. This interview will focus on answering three major questions. How do you develop relationships with banks and asset managers? What exactly happens during a REO transaction from start to finish? What do you have to know to become an REO agent?

2010 Stats:

  • 603 closings
  • 118 million sales volume
  • 195 thousand average price
  • 20% buyers and 80% sellers
  • 17 member team:
    • 1 pre-marketing
    • 1 valuation & repair
    • 1 contracts
    • 2 closers
    • 1 utility/HOA
    • 1 accounting/reimbursement
    • 2 runners
    • 3 field agents
    • 4 buyer agents
    • 1 team leader


  • REO
  • Multi-Transactional Sellers

(originally published on 01/21/11)