SC130: Kathy Schmidt. Staying Positive Through Transition And Change. Morning Power Ritual. SMART Goals Planning Process. Annual Referral Based Marketing Plan.

Kathy Schmidt SUCCESS CALL

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Kathy Schmidt – The Schmidt Report


Kathy Schmidt is with Schmidt Realty Group in Edmonton Alberta Canada. Last year she closed 162 transactions with a total sales volume of 68 million. Her average sales price was 424 thousand of which 51% were buyers and 49% were sellers. She has a 23 member team: 17 Realtors (11 are new interns), 1 general manager, 1 finance assistant, 1 marketing assistant, 1 office assistant, and 2 team owners.

Kathy Schmidt is the team leader of the Schmidt Realty Group. She has been an agent for 23 years.

In this call, Kathy talks about:

  • Selling 27 homes her first year
  • Staying positive through transition and change
  • Her morning ritual that starts her off on the right foot
  • Looking for 3 pieces of evidence that you are on the right track
  • Her planning process using SMART goals
  • How she generated 76% of her closings by repeat and referrals from past clients and sphere of influence
  • The newsletter she mails to her sphere
  • The electronic Schmidt Report she emails to her past clients
  • Her annual Pie Day event
  • Referral Rewards Program
  • Focused networking and why it works
  • New recruit 8-week boot camp
  • Team dynamics, compensation, profit margins and more

2015 Stats:

  • 162 closings
  • 68 million sales volume
  • 23 member team:
    • 17 Realtors (11 are new interns)
    • 1 general manager
    • 1 finance assistant
    • 1 marketing assistant
    • 1 office assistant
    • 2 owners/team leaders


  • repeat & referrals
  • past clients
  • sphere of influence

(originally published on 05/21/16)