SC138: Louise Juracek. How To Get The Top Agent In Your Office To Mentor You. Roleplaying Her Referral Script. How to Turn Lunch Into Referrals.

Louise Juracek SUCCESS CALL

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Louise Juracek is with Coldwell Banker in Bakersfield, California. Last year she closed 138 transactions with a total sales volume of 16 million. Her average sales price was 118 thousand of which 34% were buyers and 66% were sellers. Last year she had a 4 member team: 1 sales partner, 1 office manager, 1 assistant, and 1 team leader.

Louise Juracek is the team leader of The Louise Juracek Team. She has been an agent for 33 years. She works the Kern County market.

In this call, Louise talks about:

  • Selling 35 homes her first year while working part time at real estate
  • What she did to get the top agent in her office to mentor her
  • How she personally closes over 100 transactions per year
  • Starting every day by asking: “Where’s the deal coming from today?”
  • Setting the ambition goal to schedule 100 appointments in 4 months
  • Script for engaging your family, friends, and past clients in your goals
  • Why you should go Elephant Hunting one day per week
  • How to become the Multiple Listing Salesperson for a new home builder and list their excess inventory on the MLS
  • Why you should track unsold inventory
  • How to make lunch time pay off in referrals
  • Her minimum commission income goal per transaction
  • The script to capture the open house visitor’s attention within 10 seconds
  • Why she keeps her past client and sphere of influence list small
  • How she generates over 60% of her business by repeat and referral
  • Her referral script including a role play that results in 2 leads
  • How her “love of people” results in “clients for life”
  • Team dynamics, compensation, profit margins and more

2015 Stats:

  • 138 closings
  • 16 million sales volume
  • 4 member team:
    • 1 sales partner
    • 1 office manager
    • 1 assistant
    • 1 team leader


  • builder MLS
  • open houses
  • repeat & referrals
  • past clients
  • sphere of influence

(originally published on 09/21/16)