SC200: Dan Lesniak. Building A Big Team With Leverage And Generating 7.8 Million In GCI.

In this call, Dan talks about:

  • Selling 37 homes his first year worth 22 million.
  • Building a large team with his wife.
  • His top 3 buisness sources: repeat and referrals, internet leads, and open houses.
  • Detailed description of his annual marketing plan to his past clients and sphere of influence that results in a 20 to 1 ROI including his referral script.
  • How he closed nearly 100 transactions last year from Zillow leads with a 8 to 1 ROI.
  • Google PPC ads that brought in 50k per month in GCI with a 5 to 1 ROI.
  • How his team brought in 750k in GCI from open houses.
  • The power of having a list of Off Market Listings.
  • Complete team agent compensation plan including all the levels.

Dan Lesniak SUCCESS CALL …

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Download FULL Audio Running Time: 55 minutes



Dan Lesniak is with Optime Realty in Arlington, Virgina. Last year he (and his wife Keri Shull and team) closed 481 transactions with a total sales volume of 301 million and earned 7.8 million in GCI. His average sales price was 626 thousand of which 64% were buyers and 36% were sellers.

Dan and Keri have a team with 68 members: 40 buyer agents, 1 buyer coordinator, 5 listing agents, 3 listing coordinators, 4 inside sales agents, 8 marketing staff, and 7 operations staff. He has been an agent for 8 years.

2018 Stats:

  • 481 closings
  • 301 million sales volume
  • 68 member team:
    • 40 buyer agents
    • 1 buyer coordinator
    • 5 listing agents
    • 3 listing coordinators
    • 4 inside sales agents
    • 8 marketing staff
    • 7 operations staff


  • Zillow leads
  • open house
  • repeat & referrals
  • past clients
  • sphere of influence