Dan Lesniak SUCCESS CALL …
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Download FULL Audio Running Time: 55 minutes
Dan Lesniak is with Optime Realty in Arlington, Virgina. Last year he (and his wife Keri Shull and team) closed 481 transactions with a total sales volume of 301 million and earned 7.8 million in GCI. His average sales price was 626 thousand of which 64% were buyers and 36% were sellers.
Dan and Keri have a team with 68 members: 40 buyer agents, 1 buyer coordinator, 5 listing agents, 3 listing coordinators, 4 inside sales agents, 8 marketing staff, and 7 operations staff. He has been an agent for 8 years.
In this call, Dan talks about:
- Selling 37 homes his first year worth 22 million
- Building a large team with his wife
- His top 3 buisness sources: repeat and referrals, internet leads, and open houses
- Detailed description of his annual marketing plan to his past clients and sphere of influence that results in a 20 to 1 ROI including his referral script
- How he closed nearly 100 transactions last year from Zillow leads with a 8 to 1 ROI
- Google PPC ads that brought in 50k per month in GCI with a 5 to 1 ROI
- How his team brought in 750k in GCI from open houses
- The power of having a list of Off Market Listings
- Complete team agent compensation plan including all the levels
- 481 closings
- 301 million sales volume
- 68 member team:
- 40 buyer agents
- 1 buyer coordinator
- 5 listing agents
- 3 listing coordinators
- 4 inside sales agents
- 8 marketing staff
- 7 operations staff
- Zillow leads
- open house
- repeat & referrals
- past clients
- sphere of influence