SC220: Caleb Spears. How A 23 Year Old Agent TRIPLED His Production In 12 Months By Focusing On 1 Number.

In this call, Caleb talks about:

  • Working at Chick-Fil-A before entering real estate.
  • Getting his real estate license at 18 years old.
  • Plateauing and getting stuck at the same production level for two years.
  • Finding a mentor who showed him how to look at the numbers and the scientific side of real estate sales and business planning.
  • By tracking ONE key number daily, he was able to TRIPLE his production in one year.
  • Going from 11 million to 34 million in sales and earning 925 thousand in GCI.
  • Showing and describing his Blueprint Tracker with all his numbers for planning and tracking.
  • His annual SOI marketing program that brought in 56% of his business.
  • The number one “old fashioned” marketing method that draws the most business.
  • Why he shifted from a transactional to a relational based business.
  • The importance of knowing your on market and stats.
  • Several book recommendations, and more.

Caleb Spears SUCCESS CALL …

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Download FULL Audio Running Time: 72 minutes


Caleb Spears is with Sotheby’s International Realty in Santa Rosa Beach, Florida. Last year, he closed 41 transactions with a total sales volume of 34 million. His average sales price was 843 thousand of which 54% were buyers and 46% were sellers.

Caleb is a luxury agent and team member of the Spears Group. He has been an agent for 4.5 years.


2020 Stats:

  • 41 closings
  • 34 million sales volume
  • member of a luxury team


  • luxury homes
  • repeat & referrals
  • past clients
  • sphere of influence