There are 2 schools of thought for working your past clients and sphere of influence.
School 1. Build a HUGE list with thousands of people. Add anyone and everyone to your list. Then “spread” your marketing out and touch each person a few times per year.
School 2. Select an ELITE group of 50 people inside your master list…and “focus” the majority of your effort on that group. Develop deep, meaningful relationship with each person in your Top 50 Group and get 1-3 referrals per year from each.
Which school is better?
To get an answer, I ask Tami Spaulding who sold 85 homes last year worth 22 million (and has averaged 100 homes sold per year…for 20 years). Over 90% of her business is by repeat and referrals.
In this 4 minute audio clip, Tami discusses her Top 50 Group. Click the arrow below to listen…
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P.S. Want to listen to Tami Spauldings’ ENTIRE 1 hour and 34 minute SUCCESS CALL? Do you like learning from Top Agents who already discovered HOW to succeed in real estate and are selling 50, 100, 200, and even 300 homes per year? Then consider joining SUCCESS CALLS and listen to 2 new top agent calls every month and gaining access to all 72 past top agent calls. Click this link to learn more: SUCCESS CALLS