Leslie McDonnell
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In this call, Leslie talks about:
- Starting part time while she waitressed and selling 44 home her first year
- Generating her business from geographic farming, past clients, sphere of influence, and orphan clients
- How she achieves a super high 71% net profit margin
- Why she always gets every client’s birthday during the transaction
- Her monthly marketing plan to her sphere of influence
- Monthly giveaways to her past clients
- Past client Thanksgiving Pie Day and Christmas Party
- How she picks her geographic farm areas
- Why she includes a call-to-action in every marketing piece
- Direct mail campaign to her geographic farm
- How systematizing her business tripled her production
- Team dynamics, compensation, profit margins, and more