SC176: Jeff Sibbach. Why dropping the price may be the wrong way to sell a stagnant home.

Jeff Sibbach SUCCESS CALL …

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Download FULL Running Time: 48 minutes

Website:

Sibbach.com

Background:

Jeff Sibbach is with Realty One Group in Scottsdale, Arizona. Last year his team closed 387 transactions with a total sales volume of 175 million while Jeff was personally involved in 176 sales worth 106 million. His average sales price was 452 thousand of which 50% were buyers and 50% were sellers.

Jeff has a 68 member team: 25 admin staff, 43 agents, and 1 team leader.

Jeff is team leader of The Sibbach Team. He has been an agent for 16 years and works the Metro Phoenix market.

In this call, Jeff talks about:

  • How he niched into the “mid luxury” market where homes are twice the average price
  • Why he takes days, weeks, even months to properly prepare a home for sale
  • The biggest problems he encounters with bringing older homes into today’s style (you might be surprised)
  • His 57 item checklist for identifying functional obsolescence
  • Why dropping the price might be the wrong way to sell a home
  • How fix-up, repair, and updating the home are now marketing cost
  • Why he will invest his own money to fix up his client’s property
  • Selling the buyer on the home before the first showing
  • How he gets home photos to jump off the screen and get buyers lining up for his new listings
  • Why he hires a professional photographer
  • Hiring a professional stagger that he calls the “seller’s helper”
  • Taking before and after staging photos to promote on his website to get future clients
  • Get SEO leads by promoting neighborhoods over houses
  • Why open houses are the hot new way to find a buyer for your listing … and how to host an open house to find more sellers
  • Team dynamics, compensation, profit margins, and more

2017 Stats:

  • 387 closings
  • 175 million sales volume
  • 68 member team:
    • 25 admin staff
      • listing manager
      • listing assistant
      • 2 transaction coordinators
      • listing and transaction coordinator
      • front desk/transaction coordinator
      • sales manager
      • marketing manager
      • administrative/marketing support
      • web design
      • 2 home staging/designer
      • vacant home manager
      • accounting
      • operations manager/marketing
      • executive assistant for Jeff
      • human resources
      • non-team member/rental leads
      • runner/client concierge
      • 4 client concierge
    • 43 agents
    • 1 team leader

Niche:

  • internet leads
  • repeat & referrals
  • past clients
  • sphere of influence

(originally published on 04/21/18)