Craig Hartranft SUCCESS CALL
***Note: If you can not see the audio player above, REFRESH your browser and try again.
.
.
.
.
To listen on iTunes, click HERE.
To listen on Google Play, click HERE.
To download, right click the “Download” link below and “save as” to your computer.
Download FULL Running Time: 1:16
Website:
Background:
Craig Hartranft is with Prudential Home Sale Services Group in Lancaster, Pennsylvania. Last year he closed 264 transactions with a total sales volume of 54 million. His average sales price was 207 thousand of which 51% were buyers and 49% were sellers. He operates a team with 11 members: 1 contract manager/office manager, 1 listing manager, l lead coordinator/administrative assistant, 4 buyer specialists, 1 listing partner, 1 all-around agent, 1 part-time courier, and 1 team leader.
Craig Hartranft is the team leader of The Craig Hartranft Team. He has been an agent for 23 years.
In this call, Craig talks about:
- Starting as a part time agent and selling 1 home in 6 months
- How he sold 27 homes his first full year, 39 homes his second year, and 123 homes by his fifth year
- Shadowing Allan Domb
- Geographic farming for optimum success
- Internet lead generation and follow-up
- Radio advertising for seller leads
- Repeat and referrals from past clients and sphere-of-influence
- Give-a-ways to get in front of your past clients
- Scripts for calling your past clients – even if it’s been a long time
- His “B-List” for sellers
- Pre-inspections and the dialog to make it work
- Trial listings for sellers who are not ready for the MLS
- Team structure, profitability, and more
2012 Stats:
- 264 closings
- 54 million sales volume
- 11 member team:
- 1 contract manager/office manager
- 1 listing manager
- l lead coordinator/administrative assistant
- 4 buyer specialists
- 1 listing partner
- 1 all-around agent
- 1 part-time courier
- 1 team leader
Niche:
- repeat & referrals
- past clients
- sphere-of-influence
- geographic farming
- internet leads
- radio ads
(originally published on 04/07/13)