SC012: Jana Caudill. Being A Generalist Who Targets The Entire Market From High End To Entry Level To Commercial. Striving For Balance Between Family And Real Estate. Achieving The “7th Level” In Her Real Estate Career. What It Feels Like To Be Able To Build A Team Which Functions On Auto-Pilot. One Marketing Idea After Another.

Jana Caudill

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Jana Caudill was with Keller Williams Realty Leaders (is now with RedKey Realty Leaders) in Crown Point, Indiana. In 2006 she posted her best year when she closed 444 transactions with a total sales volume of 93 million. Her average sales price was 209 thousand, of which 40% were buyers and 60% were sellers. She operates a team with 11 members: 1 closing manager, 1 listing manager, 1 marketing social media creative director, 2 listing specialists, 4 buyer specialists, 1 commercial specialist, and 1 team leader.

Jana Caudill is the team leader of The Jana Caudill Team. She has been an agent for 15 years. Jana works a diverse area of small towns in Northwest Indiana and has been the #1 agent in her MLS for the last eight years. She is a generalist who targets the entire market from high end to entry level to commercial. Jana’s strategy paid off in 2006 when she was named the #1 Agent worldwide for Keller Williams Realty. Not bad for someone who did not know anyone when she first moved to town.

Jana strives for balance between being a mother of four and a business tycoon with her hand in multiple successful businesses including her top-notch real estate agent practice, her real estate brokerage, and a title company.

Jana has achieved the allusive “7th Level” in her real estate career. She has been able to build her team and step out of the day-to-day operations for the last four years. Her business runs on auto-pilot by her well-trained, knowledgeable, and capable team. Listen carefully as this master team builder explains how to put the “right people on your bus and in the right seats.” Jana is a natural rainmaker, businesswoman, and team leader. Listen as she shares one marketing idea after another.

2006 Stats:

  • 444 closings
  • 93 million sales volume
  • 209 thousand average price
  • 40% buyers and 60% sellers
  • 11 member team:
    • 1 closing manager
    • 1 listing manager
    • 1 marketing social media creative director
    • 2 listing specialists
    • 4 buyer specialists
    • 1 commercial specialist
    • 1 team leader


  • Diverse

(originally published on 06/21/11)