SC034: Ellen Mitchel. Working Her Way Up In A Real Estate Office. Starting A Geographic Farm And Shares How She Achieved A 30% Market Share After Only 24 Months. Learning From Those Above And Helping Those Below.

Ellen Mitchel SUCCESS CALL

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Ellen Mitchel is with RE/MAX Executive Realty in Hollywood, Florida.

Last year, she closed 167 transactions with a total sales volume of 18 million. Her average sales price was 112 thousand of which 30 % were buyers and 70% were sellers. She operates a team with 9 members: 1 buyer specialists, 1 team manager, 1 administrative assistant, 1 bookkeeper, 1 field asset services, 1 appraiser, 1 virtual assistant, and 2 team leaders.

Ellen Mitchel is the co-team leader of the Prestige Properties Team. She has been an agent for 14 years. She works the southeast Florida market between Miami and Fort Lauderdale.

Ellen worked her way up from real estate office receptionist, to agent assistant, to licensed assistant, to top agent, to team leader and franchise co-owner.

Today Ellen’s team has a diverse practice. 40% is referrals from past clients and sphere of influence. 25% is short sale. 25% is REO. 15% is geographic farm.

Ellen survived and thrived in the changing markets by remaining flexible and willing to learn new approaches. She recently started a geographic farm and shares how she achieved a 30% market share after only 24 months.

Ellen’s success comes from her perseverance. She believes she can “out-work” almost anyone. Ellen likes to be in the middle of the pack. Learning from those above and helping those below. She is a firm believer in master minds and surrounds herself with top people.

2011 Stats:

  • 167 closings
  • 18 million sales volume
  • 112 thousand average price
  • 30% buyers and 70% sellers
  • 9 member team:
    • 1 buyer specialists
    • 1 team manager
    • 1 administrative assistant
    • 1 bookkeeper
    • 1 field asset services
    • 1 appraiser
    • 1 virtual assistant
    • 2 team leaders


  • Referral
  • Past Client
  • SOI
  • Short Sale
  • REO
  • Farming

(originally published on 05/21/12)