SC041: Sam Miller. Building A Powerhouse Team. Using A Wide Variety Of Lead Generation Sources. Carrying Over 100 Listings At A Time. Finding A Seller’s True Motivation Before Going Out To The House.


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Sam Miller is with Re/Max Stars in Mount Vernon, Ohio. Last year he closed 203 transactions. In his best year, he sold 380 homes. And during his career he has helped over 3,500 families move. He operates a team with 7 members: 1 closing manager, 1 listing manager, 1 marketing specialist, 1 online marketing assistant, 2 buyer agents, and 1 team leader.

Sam Miller is the team leader of The Sam Miller Team. He has been and agent for 26 years. He works the Knox County, Ohio market.

Sam started real estate when he was 18 years old…directly out of high school. He mentored under his successful grandmother for the first year and had a quick start. Sam continued the concept of a family practice when he added his wife and later his daughter to the business. He will describe the keys to working with your spouse and child.

Sam has built a powerhouse team in a very small market of 15,000 people. Over 20% of the town is a past client. His monthly market share has been as high as 30%, 40%, and even 50% of his entire MLS.

Sam is a proficient marketer. He talks bout a wide variety of lead generation including: magazine ads, newspaper ads, direct mail, post cards, market reports, brochures, yard signs, movie events, sphere-of-influence, geographic farming, 1st time buyers, video emails, branded websites, stealth sites, and more.

Sam describes how he prepares for listing presentations. He shares scripts and dialogs that he uses to find the seller’s true motivation…before he goes to the house. Sam carries over 100 listings at a time.

Sam also talks about the benefit of a “partial release” versus a “short sale”. Plus we hear about his team, shadowing & mentoring, and profitability.

2011 Stats:

  • 203 closings
  • 7 member team:
    • 1 closing manager
    • 1 listing manager
    • 1 marketing specialist
    • 1 online marketing assistant
    • 2 buyer agents
    • 1 team leader


  • past clients
  • sphere-of-influence
  • geographic farming
  • 1st time buyers

(originally published on 09/07/12)