SC060: Laura Duggan. All Aspects Of Working The Luxury Home Market. Producing Webinars To Generate Leads.


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Laura Duggan is with West Austin Properties in Austin, Texas. She closed 39 transactions with a total sales volume of 19 million in her best year. Her average sales price was 484 thousand of which 36% were buyers and 64% were sellers. She operates a team with 3 members: 1 agent partner, 1 chief operating officer, and 1 team leader.

Laura Duggan is the team leader of West Austin Properties. She has been an agent for 34 years and sold homes in 5 decades. She works the Metro Austin market. This year, her average price is 794 thousand dollars.

In this call, Laura talks about:

  • Increasing your average sales price into the top 5% in your market
  • Earning larger professional service fees
  • Becoming a luxury home agent
  • How to find luxury home buyers and sellers
  • What to say at open houses to connect with visitors and get contact information
  • Networking with other high-end luxury service providers
  • Producing webinars to generate leads
  • How to market a luxury home for a fast sell at top dollar
  • Utilizing single property websites
  • Building your luxury home team of vendors and service providers
  • Preventing low appraisals
  • Working with your spouse
  • Team dynamics, profit margins, and more

2007 Stats:

  • 39 closings
  • 19 million sales volume
  • 3 member team:
    • 1 agent partner
    • 1 chief operating officer
    • 1 team leader


  • luxury homes
  • repeat & referrals
  • past clients
  • sphere of influence
  • expired listings

(originally published on 06/21/13)