SC078: Jennifer King. Inexpensive Client Events. Using Social Media To Contact Your S.O.I. Picking The Right Virtual Assistant.

Jennifer King SUCCESS CALL

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Jennifer King is with RE/MAX in Wyomissing, Pennsylvania. Last year she closed 100 transactions with a total sales volume of 19 million. Her average sales price was 191 thousand of which 43% were buyers and 57% were sellers. Last year, she had a 5 team member and Jennifer closed 78 homes by herself. This year she plans to sell 200 homes, is expanding, and operates a team with 9 members: 2 sales partners, 3 buyer agents, 3 administrative virtual assistants (listing coordinator, transaction coordinator, and web development), and 1 team leader.

Jennifer King is the team leader of The Jennifer King Team. She has been an agent for 14 years.

In this call, Jennifer talks about:

  • Her slow start in real estate and how an investment in coaching turned it around
  • How she gets 84% of her business from her small database of 248 past clients and sphere of influence resulting in 1 closing per every 3 people in her database
  • Her database marketing plan
  • Detailed discussion of her inexpensive mini-golf and ice cream event
  • How she publicly acknowledges referrals…creating even more referrals
  • Her annual celebration breakfast for last year’s past clients
  • How she achieves a super high 71% net profit margin
  • What she is doing to get referrals from out-of-area agents
  • How she uses social media to contact her sphere of influence
  • List of free technology tools she uses to keep it all on track
  • Virtual assistants – how she finds, hires, trains, and manages them
  • Plus team dynamics, compensation, profit margins, and more

2013 Stats:

  • 100 closings
  • 19 million sales volume
  • 9 member team:
    • 2 sales partners
    • 3 buyer agents
    • 3 administrative virtual assistants (listing coordinator, transaction coordinator, and web development)
    • 1 team leader


  • repeat & referrals
  • past clients
  • sphere of influence
  • virtual assistants

(originally published on 03/21/14)