Lars Hedenborg SUCCESS CALL
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Lars Hedenborg is with RE/MAX in Charlotte, North Carolina. Last year he closed 312 transactions with a total sales volume of 72 million. His average sales price was 230 thousand of which 60% were buyers and 40% were sellers. He has a 15 member team: 5 buyer agents, 2 listing agents, 2 inside sales agents, 1 operations manager, 1 buyer client care coordinator, 1 listing client care coordinator, 1 executive services manager, 1 listing coordinator, and 1 team leader.
Lars Hedenborg is the team leader of The Lars Group. He’s been an agent for 7 years and sold over 1,200 homes in his short career.
In this call, Lars talks about:
- His fast start in real estate by focusing on buyers
- Script for turning buyer leads into appointments
- Simple method for gaining buyer loyalty at the first meeting
- How he built a 7-figure 7th level business that runs without his daily involvement
- The 4 technologies he uses to systematize his business
- The 5 marketing pillars that generate all his leads
- His Raving Fans Club and 60 Touch Marketing Program responsible for 120 closings last year
- How he multiplied his buyer calls from yard signs by 250%
- Why his team agents average over 100k in take home pay while the team maintains a healthy profit margin
- Team dynamics, compensation, profit margins and more
- 312 closings
- 72 million sales volume
- 15 member team:
- 5 buyer agents
- 2 listing agents
- 2 inside sales agents
- 1 operations manager
- 1 buyer client care coordinator
- 1 listing client care coordinator
- 1 executive services manager
- 1 listing coordinator
- 1 team leader
- internet leads
- yard signs
- expired listings
- for sale by owners
- geographic farming
- radio/TV ads
- repeat & referrals
- past clients
- sphere of influence
(originally published on 01/07/15)