SC109: Monte Mohr. Surviving A Recession, Divorce, Back Surgery, Loss Of Rentals And 2/3 Of Income. Regaining Personal Power By Utilizing The Confidence Formula. Rebuilding And Personally Selling Over 100 Homes Per Year. His Successful FSBO Program.


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Monte Mohr is with RE/MAX in Brentwood, Tennessee. Last year he closed 242 transactions with a total sales volume of 60 million. His average sales price was 248 thousand of which 55% were buyers and 45% were sellers. He has a 12 member team: 1 operations manager, 1 listing manager, 2 contract-to-close specialists, 5 buyer specialists, 1 marketing manager, 1 inside sales agent, and 1 team leader.

Monte Mohr is the team leader of The Mohr Group. He has been an agent for 29 years. Monte has increased his production by 60% per year, five years in a row … from 28 closings per year to 44 to 77 to 153 to 242. He has sold over 3,000 homes in his career worth almost 1 billion dollars.

In this call, Monte talks about:

  • How he came back after the recession, a divorce, a loss of 2/3rds of his income, major back surgery, short selling his retirement rental properties, and his personal home being in foreclosure
  • Building personal power by utilizing the Confidence Formula in Napoleon Hill’s book Think and Grow Rich
  • How his personal production is over 100 homes sold per year
  • Answering the market demand with his “We Sell Homes For Free” program that targets For Sale By Owners
  • His radio ads that achieve a 4-to-1 ROI
  • His TV ads that achieve a 8-to-1 ROI
  • Gaining authority in your market by writing a newspaper column
  • How he generated 45 closings last year from a 500 person database
  • Team dynamics, profit margins and more

2014 Stats:

  • 242 closings
  • 60 million sales volume
  • 12 member team:
    • 1 operations manager
    • 1 listing manager
    • 2 contract-to-close specialists
    • 5 buyer specialists
    • 1 marketing manager
    • 1 inside sales agent
    • 1 team leader


  • FSBOs
  • Radio & TV ads/li>
  • repeat & referrals
  • past clients
  • sphere of influence

(originally published on 07/07/15)