SC110: Vija Williams. Earning 200k In GCI Last Year By Playing On Facebook. Her Top 20 Referral Group. How She Moved Her Price Point Up Into The Entry Luxury Market.

Vija Williams SUCCESS CALL

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Vija Williams is with is with Keller Williams Realty in Kirkland, Washington. Last year she closed 60 transactions with a total sales volume of 37 million. Her average sales price was 627 thousand of which 36% were buyers and 64% were sellers. She has a 6 member team: 1 team manager, 1 transaction coordinator, 3 buyer agents, and 1 team leader.

Vija Williams is the team leader of The Vija Team. She has been an agent for 14 years and works the Metro-Seattle market.

In this call, Vija talks about:

  • When she almost lost her home 4 years ago when she was in foreclosure and 6 months behind on her house payments
  • How she quickly turned it around and sold 9 million in the next 12 months
  • What she’s been doing to double her production every 2 years
  • How she gets referrals from her friends, family, past clients, and other agents in her area and around the nation
  • Her Top 20 Group and why it accounts for a huge portion of her referrals
  • How she generated 200 thousand in GCI last year by “playing” on Facebook
  • What she did to move her price point up into the “entry” luxury market and her average listing price to 750 thousand
  • How she started her own radio show
  • Team dynamics, compensation, profit margins and more

2014 Stats:

  • 60 closings
  • 37 million sales volume
  • 6 member team:
    • 1 team manager
    • 1 transaction coordinator
    • 3 buyer agents
    • 1 team leader


  • “entry” luxury
  • internet leads
  • repeat & referrals
  • past clients
  • sphere of influence
  • agent referrals

(originally published on 07/21/15)