SC114: Lisa Archer. How One Phone Call Tripled Her Business. Agent Referrals By Digital Door Knocking. Daily 5-5-5 Plan That Takes 30 Minutes Per Day And Results In 50 Closings Per Year.

Lisa Archer SUCCESS CALL

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Download FULL Running Time: 1:33

Website:

LiveLoveHomes.com/

Background:

Lisa Archer is with Keller Williams Realty in Charlotte, North Carolina. Last year she closed 163 transactions with a total sales volume of 41 million. Her average sales price was 256 thousand of which 51% were buyers and 49% were sellers.

She has an 8 member team in Charlotte: 2 listing agents, 2 buyer agents, 1 showing agent, 1 director of opportunity generation, 1 marketing coordinator, 1 head of administration, and 1 team leader. Plus she has a 4 member administrative team in Mississippi and 2 expansion agents in Birmingham and Chicago. (Production numbers are based on the Charlotte team only).

Lisa Archer is the team leader of the Live Love Homes team. She has been an agent for 10 years.

In this call, Lisa talks about:

  • How she started in real estate with her father
  • Why a phone call from a friend tripled her business the following year
  • How she developed the “Live Love” concept
  • Why she’s growing her business with expansion teams in two other states and why she believes she can grow to 100 expansion agents in 3 years
  • How she generates 35% of her business by referrals from other agents using Facebook and digital door knocking
  • Her daily prospecting 5-5-5 plan to her sphere of influence that generates 30% of her business … and only takes 30 minutes per day
  • Why relationship building is the key to her long term success
  • The core questions she asks when prospecting FSBOs and expired listings
  • Team dynamics, compensation, profit margins and more

2014 Stats:

  • 163 closings
  • 41 million sales volume
  • 8 member team in Charlotte:
    • 2 listing agents
    • 2 buyer agents
    • 1 showing agent
    • 1 director of opportunity generation
    • 1 marketing coordinator
    • 1 head of administration
    • 1 team leader
    • Plus 4 member administrative team in Mississippi
    • and 2 expansion agents in Birmingham and Chicago

Niche:

  • internet leads (Facebook)
  • FSBO
  • expired listings
  • repeat & referrals
  • past clients
  • sphere of influence
  • agent referrals

(originally published on 09/21/15)