SC133: Justin Myer. Personally Selling 150 Homes In One Year. Why Facebook Ad Colors Matter. Working With Home Builders Because Of A Facebook Group He Started.


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Justin Myer is with in Lethbridge Alberta Canada. Last year he closed 221 transactions with a total sales volume of 58 million. His average sales price was 262 thousand of which 53% were buyers and 47% were sellers. He has an 8 member team: 1 listing specialist, 3 buyer agents, 1 buyer manager, 1 office manager, 1 admin assistant, and 1 team leader.

Justin Myer is the team leader of the team. He has been an agent for 6 years and sold 465 homes in his short career.

In this call, Justin talks about:

  • Selling 8 homes his first year
  • Personally selling 150 homes last year while his team sold the balance
  • How he generates hundreds of leads with inexpensive Facebook ads
  • Which ad colors and fonts have the highest results
  • Long versus short copy in ads
  • Attracting buyers with unique lists of homes
  • Starting a Facebook group that lead to working with 6 local home builders
  • Radio ads that are counter to his competition
  • His annual marketing plan for past clients
  • Team dynamics, compensation, profit margins and more

2016 Stats:

  • 221 closings
  • 58 million sales volume
  • 8 member team:
    • 1 listing specialist
    • 3 buyer agents
    • 1 buyer manager
    • 1 office manager
    • 1 admin assistant
    • 1 team leader


  • internet leads
  • radio ads
  • repeat & referrals
  • past clients
  • sphere of influence

(originally published on 07/07/16)