SC144: Daniel Barraza. Highly Leveraged Solo Agent Sells 165 Homes In One Year. The Non-Threatening Reverse Question Referral Script.

Daniel Barraza SUCCESS CALL

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Daniel Barraza is with My Home Group Realty in Phoenix, Arizona.  Last year he closed 165 transactions with a total sales volume of 25 million.  His average sales price was 151 thousand of which 55% were buyers and 45% were sellers.  He has a 5 member team:  1 business manager, 1 marketing director, 1 transaction coordinator, 1 listing coordinator, and 1 team leader.

Daniel Barraza is the team leader of the Barraza Team.  He has been an agent for 5 years and sold 597 homes in his short career.

In this call, Daniel talks about:

  • His fast start taking 29 listings in his first 2 months
  • Quickly ramping up and selling 115 homes his second year
  • How he sold 165 homes last year while helping all the buyers and sellers personally  … there are no buyer agents or listing agents on his team
  • The 3 major tasks each staff member is responsible for
  • How he got 175 people to refer him 87 closings last year
  • Why he ranks his database and lists his best opportunity for business into 3 categories: Top Clients, Favorite People, and Top Business People
  • His simple, yet effective, past client and sphere of influence marketing program that includes:  birthday cupcakes, birthday cards, 2 dollar bills, letters of the heart, and evidence of success
  • The Client Appreciation Party that tripled referrals
  • Why he pays for a House Warming Party for his clients and how he promotes it
  • How most of his referrals occurred without asking … and his new non-threatening reverse question referral script that is working wonders
  • Why he personally makes follow up calls 30, 60, and 90 days after the closing
  • Team dynamics, profit margins and more

2015 Stats:

  • 165 closings
  • 25 million sales volume
  • 5 member team:
    • 1 business manager
    • 1 marketing director
    • 1 transaction coordinator
    • 1 listing coordinator
    • 1 team leader


  • short sale
  • house warming parties
  • repeat & referrals
  • past clients
  • sphere of influence

(originally published on 12/21/16)