Luke Marvel SUCCESS CALL
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Download FULL Running Time: 1:26
Website:
Background:
Luke Marvel is with Luke Marvel Broker in College Station, Texas. Last year he closed 202 transactions with a total sales volume of 42 million and managed 300 rental units. His average sales price was 207 thousand of which 30% were buyers and 70% were sellers. He has a 2 member sales team: 1 transaction manager and 1 team leader.
Luke Marvel is the team leader of the Marvel Team. He has been an agent for 6 years. In his best year, Luke sold 234 homes worth 48 million.
In this call, Luke talks about:
- Selling 14 homes his first year
- By his 5th year he was ranked the #1 Agent in America in units for Century 21
- How he positioned himself to work with a few small investors who purchase one to two rental units per year
- Specializing in the college student housing market
- 50% of his business is working with investors who want to rent to students
- 30% of his business is working with parents who want to purchase a property for their kids to live in while they attend college
- How parents are offsetting college costs by owning the rental their kid’s live in
- Why he uses simple proformas that explain the benefits of the investment without over complicating the financials and focusing on the projected cash-on-cash return
- Teaming up with a developer to build a student housing master planned community called The Barracks
- Starting a property management company with 10 employees to service student rentals and their unique 51 week terms
- Where to find the investors
- How to attract the students with on-campus and on-site events
- Why millennials are willing to spend heavily on experiences … and using that concept in your marketing
- Luke’s impressive personal portfolio of rental units and commercial properties
- How Luke defines a good investment and why most investors don’t like it
- Team dynamics, profit margins and more
2016 Stats:
- 202 closings
- 42 million sales volume
- 2 member team:
- 1 transaction manager
- 1 team leader
Niche:
- student housing
- investors
- builders
- repeat & referrals
- past clients
- sphere of influence
(originally published on 02/07/17)