SC151: Erin Krueger. How To Handle A Low Appraisal. Selling 70 Homes As A Solo Agent. Quadrupling Business In One Year.


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Erin Krueger is with Synergy Realty Network in Brentwood, Tennessee. Last year she closed 352 transactions with a total sales volume of 80 million. Her average sales price was 227 thousand of which 80% were buyers and 20% were sellers. She has a 7 member team: 2 buyer agents, 1 listing manager / buyer agent, 1 transaction manager, 1 operation & marketing manager, 1 closing coordinator, and 1 team leader.

Erin Krueger is the team leader of The Erin Krueger Team. She has been an agent for 10 years. She works the Nashville and Middle Tennessee market.

In this call, Erin talks about:

  • Moving to a new town where she did not know anyone and starting from scratch
  • Spending the first 7 years building up her solo agent practice to selling 70 homes in 1 year by herself
  • Quadrupling her production in one year from 70 closing to 298 closing by building a team
  • Focusing on high quality customer service to make raving fans
  • Creating an environment of open communication with clients that develops a deep level of trust and results in massive referrals
  • Making herself and her team available to answer any or all client questions
  • Putting your client in the driver’s seat and telling them “you can go as fast or as slow as you want”
  • Combining a systems & processes approach with a human hand-holding approach
  • Finding “off market” homes for your buyer clients before everyone else in a fast moving market using ninja tactics
  • Launching a listing into the market over the weekend and generate multiple offers
  • Handling low appraisals working with a buyer … or working with a seller
  • Structuring a vendor contract with a trial period for an easy exit
  • Team dynamics and more

2016 Stats:

  • 352 closings
  • 80 million sales volume
  • 7 member team:
    • 2 buyer agents
    • 1 listing manager / buyer agent
    • 1 transaction manager
    • 1 operation & marketing manager
    • 1 closing coordinator
    • 1 team leader


  • internet leads
  • repeat & referrals
  • past clients
  • sphere of influence

(originally published on 04/07/17)