SC201: Phil Herman. 15 Second Elevator Commercial. Power Of Mentoring. Roleplay Of A Question Based Listing Presentation. Value Of A Pre-Appraisal.

In this call, Phil talks about:

  • Not selling any homes his first 5 months in real estate.
  • The power of positioning yourself in the market.
  • Building 15 teams during his 42 year career (big and small).
  • Mentoring for 22 years with one of the worlds all time greatest agents, Bob Bohlen, and their weekly accountability calls.
  • His 15 second elevator commercial (hear it all).
  • Why he moved from a statement based to a question based listing presentation.
  • Roleplaying his question based listing presentation.
  • Why you should have your seller order a Pre-Appraisal at every listing appointment.
  • What is takes to be successful with expired listings.
  • High impact prospecting vs marketing and branding.
  • How to get the right people on your team.

Phil Herman SUCCESS CALL …

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Download FULL Audio Running Time: 86 minutes



Phil Herman is with Re/Max in Dayton, Ohio. He’s sold almost 8,000 homes worth nearly 1 billion.


  • expired listings
  • repeat & referrals
  • past clients
  • sphere of influence