SC063: Jason Daniels. Marketing Plan For Promoting A Past Client Event. Phone Scripts For Easy Follow Up With A Purpose.

Jason Daniels SUCCESS CALL

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Jason Daniels is with Re/Max Advantage Realty in Colorado Springs, Colorado. Last year he closed 102 transactions with a total sales volume of 23 million. His average sales price was 228 thousand of which 53% were buyers and 47% were sellers. He operates a team with 5 members: 2 buyer specialists, 1 transaction coordinator/office manager, 1 listing manager, and 1 team leader.

Jason Daniels is the team leader of Jason Daniels & Associates. He has been an agent for 10 years.

In this call, Jason talks about:

  • Specializing in repeat and referrals from past clients and sphere of influence
  • Building, cleaning, and working your database
  • His monthly postcard marketing campaigns
  • How to getting local restaurants to donate meals for your promotions
  • Annual past client appreciation parties that result in referrals
  • Marketing plan for promoting a past client event
  • Phone scripts for easy follow up with a purpose
  • How to get referrals from other agents and builders
  • Team dynamics, profit margins, and more

2012 Stats:

  • 102 closings
  • 23 million sales volume
  • 5 member team:
    • 2 buyer specialists
    • 1 transaction coordinator/office manager
    • 1 listing manager
    • 1 team leader


  • repeat & referrals
  • past clients
  • sphere of influence

(originally published on 08/07/13)