Brian Maecker SUCCESS CALL
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Download FULL Running Time: 1:31
Website:
Background:
Brian Maecker is with Re/Max Advantage Realty in Colorado Springs, Colorado. Last year he closed 185 transactions with a total sales volume of 41 million. His average sales price was 223 thousand of which 71% were buyers and 29% were sellers. He operates a team with 6 members: 2 buyer agents, 1 closing coordinator, 1 listing coordinator, 1 errand runner, and 1 team leader.
Brian Maecker is the team leader of the Brian Maecker Team. He has been an agent for 27 years.
In this call, Brian talks about:
- Generating 90% of his business from past clients and sphere of influence
- How he turns 10% of his database into closings year after year
- Making 30 to 50 calls per day
- Scripts for calling 1, 3, 6, and 12 months after closing
- Script for agents to reestablish relationships with neglected past clients
- How to eliminate evening and weekend appointments
- Direct mail and call schedule to his database
- How to structure an ideal day and an ideal week
- TV commercial that brought in 28 closings last year
- Team dynamics, profit margins, and more
2012 Stats:
- 185 closings
- 41 million sales volume
- 6 member team:
- 2 buyer specialists
- 1 closing coordinator
- 1 listing coordinator
- 1 errand runner
- 1 team leader
Niche:
- repeat & referrals
- past clients
- sphere of influence
- TV ad
(originally published on 09/07/13)