Craig Lerch Jr SUCCESS CALL
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Download FULL Running Time: 1:37
Craig Lerch Jr is with Lerch & Associates Real Estate in Abington, Pennsylvania. Last year he closed 35 transactions with a total sales volume of 12 million. His average sales price was 342 thousand of which 50% were buyers and 50% were sellers. He operates a team with 3 members: 1 office manager, 1 social media manager, and 1 team leader.
Craig Lerch Jr is the team leader of Lerch & Associates Real Estate. He has been an agent for 25 years. In his best year, Craig sold 350 homes worth 24 million.
In this call, Craig talks about:
- The power of being small
- Shrinking your team and raising your net profit
- Generating 50% of his business from past clients and sphere of influence
- How to add 3 people to your database every day for free
- Staying in front of your people with a Monday Morning Coffee email
- Raising his average sales price by over 300%
- Establishing and dominating a high-end geographic farm
- Maintaining a 76% profit margin
- Investing in real estate without your own money
- Team dynamics, profit margins, and more
- 35 closings
- 12 million sales volume
- 3 member team:
- 1 office manager
- 1 social media manager
- 1 team leader
- repeat & referrals
- past clients
- sphere of influence
- geographic farming
(originally published on 10/07/13)