SC070: Amanda Howard. Non-Salesy Scripts That Build Positive Relationships. How To Retain The Best People Year After Year. Maximizing Free SEO To Pull Traffic To A Website.

Amanda Howard SUCCESS CALL

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Amanda Howard is with Amanda Howard Real Estate in Huntsville, Alabama. Last year she closed 304 transactions with a total sales volume of 59 million. Her average sales price was 194 thousand of which 67% were buyers and 33% were sellers. Plus Amanda manages 150 rental properties generating 112 thousand per month in rents. She operates a team with 30 members: 10 buyer agents, 4 listing partners, 3 new construction agents, 3 inside sales agents, 2 listing coordinators, 2 closing coordinators, 3 property managers, 1 executive assistant, and 2 team leaders.

Amanda Howard is the team leader of Amanda Howard Real Estate. She has been an agent for 9 years. Amanda sold over 1,500 homes in her career.

In this call, Amanda talks about:

  • Selling 43 homes her first year with 2 small children in tow
  • Starting in a new market where she did not know anyone
  • Building a team so she can take 10 vacations per year.
  • Drawing 950 new leads into her database each month
  • Generating 43% of her business from her websites with no PPC
  • Maximizing free SEO to pull traffic to her websites
  • Her non-salesy follow up scripts that build positive relationships
  • The expired listing campaign that accounted for 9% of her sales
  • TV and radio ads that bring in 25% of her business
  • Customer care reps (inside sales agents) that nurture and convert over-flow leads
  • Starting a property management department to incubate future listings
  • Her buyer agent who will earn 160 thousand dollars this year
  • How she retains her best people year after year
  • Plus team dynamics, compensation, profit margins, and more

2012 Stats:

  • 304 closings
  • 59 million sales volume
  • 30 member team:
    • 10 buyer agents
    • 4 listing partners
    • 3 new construction agents
    • 3 inside sales agents
    • 2 listing coordinators
    • 2 closing coordinators
    • 3 property managers
    • 1 executive assistant
    • 2 team leaders


  • internet leads
  • expired listings
  • TV & radio ads
  • repeat & referrals
  • past clients
  • sphere of influence

(originally published on 11/21/13)