SC075: Bob McTague. Free Niche Blogging To Bring In Seller Leads. 300% R.O.I. On Internet Lead Investments. A Solution To The Buyer Agent Accountability Challenge.


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Bob McTague is with Coldwell Banker in Fayetteville, New York. Last year he closed 124 transactions with a total sales volume of 18 million. His average sales price was 145 thousand of which 60% were buyers and 40% were sellers. He operates a team with 6 members: 2 general agents, 1 buyer agent, 1 marketing manager, 1 marketing assistant, and 1 team leader.

Bob McTague is the team leader of the CNY Agent Team. He has been an agent for 6 years. Bob sold over 620 homes in his career.

In this call, Bob talks about:

  • How he generates 400 to 600 leads per month from his internet PPC campaigns
  • Free niche blogging that brings in 2-3 seller appointment per month
  • His FSBO program that resulted in 22 closings last year
  • 9 major 3rd party internet lead providers and their follow-up systems
  • What he does to get a 300% ROI on his internet lead investments
  • Description of his low-key lead conversion system including scripts
  • A solution to the buyer agent accountability challenge
  • How he shrunk his team and increase overall productivity
  • Plus team dynamics, compensation, profit margins, and more

2013 Stats:

  • 124 closings
  • 18 million sales volume
  • 6 member team:
    • 2 general agents
    • 1 buyer agent
    • 1 marketing manager
    • 1 marketing assistant
    • 1 team leader


  • internet leads
  • FSBO
  • repeat & referrals
  • past clients
  • sphere of influence

(originally published on 02/07/14)