SC091: Christy Crouch. How To Build Your Business On A Shoestring Budget As Well As How To Maintain A 70% Net Profit Margin.

Christy Crouch SUCCESS CALL

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Christy Crouch is with RE/MAX in Roanoke, Virginia. Last year she closed 101 transactions with a total sales volume of 14 million. Her average sales price was 142 thousand of which 38% were buyers and 62% were sellers. She operates a team with 3 members: 1 listing manager, 1 operations manager, and 1 team leader.

Christy Crouch is the team leader of The Crouch Team. She’s been an agent for 23 years.

In this call, Christy talks about:

  • Starting as a receptionist in a real estate office
  • Shadowing two top agents as their operations manager
  • Starting her own team when she moved to a new city
  • Building her business on a shoestring budget by prospecting 3 to 5 hours per day
  • How she gets 50% of her business from expired listings and 20% of her business from for sale by owners
  • Her exact approach to expired listings and FSBOs including: scripts, dialogs, objection handling, role playing, and her full marketing plan
  • How she is able to maintain a 70% net profit margin
  • Her manual file tracking system
  • Team dynamics, profit margins, and more

2013 Stats:

  • 101 closings
  • 14 million sales volume
  • 3 member team:
    • 1 listing manager
    • 1 operations manager
    • 1 team leader


  • expired listings
  • for sale by owners (FSBO)

(originally published on 10/07/14)