SC104: Linda Domis. Why She Stopped Hosting Her Big Annual Client Party And Started Cluster Parties Instead. How She Is Moving Into The Luxury Market. The Best Marketing Piece She Ever Used.


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Linda Domis – Listing Marketing Plan

Linda Domis – Listing Flyer

Linda Domis – Just Listed Postcard


Linda Domis is with Keller Williams Realty in Whittier, California. Last year she closed 70 transactions with a total sales volume of 30 million. Her average sales price was 428 thousand of which 25% were buyers and 75% were sellers. She has a 6 member team: 1 listing/buyer specialist, 1 buyer specialist, 1 buyer specialist /administrative assistant, 1 transaction coordinator, 1 marketing/tech specialists, and 1 team leader.

Linda Domis is the team leader of The Domis Team. She has been an agent for 38 years. In her best year (2001), Linda sold 103 homes worth 40 million. She has sold over 2,000 homes in her career.

In this call, Linda talks about:

  • Failing her first license exam and not selling a home for her first six months
  • Gaining traction by marketing to her sphere of influence
  • Why she is selling higher priced homes faster than average
  • How she is moving into the luxury market
  • Her geographic farm marketing plan
  • How to stand out in your farm by doing something few attempt
  • The best marketing piece she every used
  • How she generates 60% of her business from family, friends, and past clients
  • Why she dropped the big annual client party and started doing cluster parties
  • Detailed description of her past client & sphere of influence marketing plan
  • Her “indirect” referral script
  • How to work with your spouse
  • Opening a brokerage
  • Team dynamics, profit margins and more

2014 Stats:

  • 70 closings
  • 30 million sales volume
  • 6 member team:
    • 1 listing/buyer specialist
    • 1 buyer specialist
    • 1 buyer specialist/administrative assistant
    • 1 transaction coordinator
    • 1 marketing/tech specialists
    • 1 team leader


  • geographic farming
  • luxury homes
  • repeat & referrals
  • past clients
  • sphere of influence

(originally published on 04/21/15)