Benjamin Beaver SUCCESS CALL
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Download FULL Running Time: 1:36
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Benjamin Beaver is with Coldwell Banker in San Angelo, Texas. Last year he closed 194 transactions with a total sales volume of 36 million. His average sales price was 189 thousand of which 45% were buyers and 55% were sellers. He has a 4 member team: 2 licensed assistants, 1 administrative assistant, and one team leader.
Benjamin Beaver is the team leader of the Benjamin Beaver team. He has been an agent for 5 years and sold almost 800 homes in his short career.
In this call, Benjamin talks about:
- Selling 36 homes his first year and being named the Rookie of the Year for Coldwell Banker nationally
- Describing specifically what he did that first year to generate leads and business
- Why he avoided traditional cold call prospecting
- Lead generating with creative humorous marketing and social media engagement
- Sharing some of his unconventional slogans that built his brand
- Succeeding in a “big” small town market
- Why his biggest lead source is boosting posts of video house tours on Facebook
- How to create a professional looking video house tour, how long it should be, what should be in it, and what to avoid
- Specific details about what text to include in your Facebook post
- How to get engagement with likes, tags, shares, and comments
- Why you should comment on your post first and which links you should include
- How to use demographic targeting to lower your Facebook boosted post costs and increase the views by potential buyers of the property you are promoting
- Creating educational videos to build your brand
- Hosting your own YouTube channel to organize and promote your videos
- Being available for quick response to your leads and clients
- How he negotiated all 194 transactions last year
- Paying licensed agents to show your buyers homes when you can’t
- Achieving huge results without a formal CRM
- Team dynamics, compensation, profit margins and more
- 194 closings
- 36 million sales volume
- 4 member team:
- 2 licensed assistants
- 1 administrative assistant
- 1 team leader
- video house tours
- social media
- repeat & referrals
- past clients
- sphere of influence
(originally published on 11/07/16)