Michael Perna SUCCESS CALL …
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Download FULL Audio Running Time: 67 minutes
Michael (Mike) Perna is with Keller Williams in Novi, Michigan (Metro Detroit). Last year, he and his team (The Perna Team) closed 601 transactions with a total sales volume of 119 million. His average sales price was 198 thousand of which 45% were buyers and 55% were sellers.
Michael leads a team with 46 members. He has been an agent for 19 years.
In this call, Michael talks about:
- Only selling 3 homes his first 12 months
- Being an average agent selling 12 to 15 homes for several years
- Discovering door knock prospecting and listing 42 expired homes in 5 months including his approach, script, and success ratios
- Selling 183 homes in one year as a solo agent with one administrative assistant
- Building a team based on the 4 pillars of lead generation
- The 3 prong approach that doubled his production
- Dominating his geographic farm that resulted in 120 closings last year including how to select a farm, what to mail, and why it works
- Why he’s had 9 coaches in his career and believes the investment has returned his highest ROI
- His realistic communication guarantee
- Team dynamics, compensation, profit margins, and more
- 601 closings
- 119 million sales volume
- 48 member group:
- 21 agents
- 4 inside sales agents
- 3 closing coordinators
- 12 virtual assistants
- 4 photographers-runners
- 1 launch coach
- 1 director of sales
- 1 director of operations
- 1 team leader
- expired listings
- geographic farming
- repeat & referrals
- past clients
- sphere of influence