SC211 – Bob Sokoler. Second Career Agent Personally Sold 110 Homes Last Year, Loves Internet Leads, And Works With His Son.


Bob Sokoler SUCCESS CALL …

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Download FULL Audio Running Time: 64 minutes

Website:

WeSellLouisville.com

Background:

Bob Sokoler is with Re/Max in Louisville, Kentucky. Last year, he and his team (The Sokoler Team) closed 375 transactions with a total sales volume of 90 million. His average sales price was 240 thousand of which 70% were buyers and 30% were sellers.

Bob leads a team with 25 members. He has been an agent for 16 years.

In this call, Bob talks about:

  • His first career as a TV news reporter and anchorman
  • His second career as a real estate agent and first year production disappointment
  • Adapting an internet lead strategy early that is still paying dividends
  • Script for initial call back to internet leads
  • Real internet conversion number
  • Joining, valuing, and buying an existing team including valuation approach and payout structure
  • Keys to working with your adult child in your real estate practice
  • Personally selling 110 homes last year
  • Dress code concepts
  • Value of outside counsel
  • Team dynamics, compensation, profit margins, and more

2019 Stats:

  • 375 closings
  • 90 million sales volume
  • 25 member group:
    • 20 agents
    • 4 administrative
    • 1 team leader

Niche:

  • internet leads
  • repeat & referrals
  • past clients
  • sphere of influence